The Professional Kiteboard Riders Association (PKRA) welcomes Jeremie Lecaudey as its new Media Director, replacing Paul Caswell, creator of the Live Results, Lecaudey together with Caswell created Extreme Elements, which has been pushing TV production to higher standards and better distribution and managed to bring the PKRA millions of views on the Internet through its premier partnership with YouTube.
Lecaudey has been working on the PKRA World Tour for over 4 years producing the TV show highlights and web daily videos. Previous work includes positions at Stance Magazine as both Cameraman and Editor. Using his extensive experience in press, web and TV, Lecaudey seeks to increase the exposure of PKRA World tour by developing and improving the current Media interface.
Together with photographer Toby Bromwich, the PKRA seeks to provide a constant feed of specialized articles; news updates; dedicated interviews and rider’s profiles; tricks and sequences; as well as all visual aspects of the tours events, to all magazines in the industry, including local and international press.
The PKRA will showcase its publications on the social networks.
As a premium partner of YouTube, Extreme Elements has attracted 8 million viewers on the Internet in the past 4 years and continues to grow through new social media platforms Facebook and Twitter. The Live Result system, will keep fans, viewers and participants updated throughout the event.
All websites will receive a choice of photos, videos and press releases linking to the World Tour and connecting with the riders of the PKRA.
The TV shows are produced within a week for a quicker turn out and better distribution via Quattro Media (also distributing the TTR, Red Bull events and the World of Free Sports magazine).
The PKRA is now working on expanding its TV distribution by providing more general content ranging from rider’s profiles to destination reports.
In order to connect with Industry brands, the PKRA, together with Antoine Jaubert, have been creating an industry platform which seeks to provide brands with specialized press releases about their riders, as well as photo and video reels from the event. This presents sponsors with personalized and cost-effective material appropriate to their brands marketing strategy.