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Will ISAF Select Events That Will Attract YOUTH & MEDIA For the 2016 Olympic Regatta ?

Written by Editor on . Posted in News

In respect of what makes sailing exciting, it is the general public who are the judge and the jury.

The message that they give is the one that should guide ISAF when selecting events for the Olympic Regatta.

If you ask a passer-by on a beach, whether kiteboarding is the same as windsurfing, he would not understand the question...

The differences are so obvious that the question is obsolete !


However, they both meet the IOC and the ISAF Olympic Commission’s requirements for Olympic events and will together make the sport of sailing relevant to the young audience that ISAF must attract if sailing is to survive as an Olympic Sport.

ISAF should stage a test event between a keel boat / multihull / centreboard boat AND kiteboarding/windsurfing and NOT between kiteboarding & windsurfing which both have guaranteed media and youth appeal.

Here are the questions that need to be asked:

• Which will bring the Most Emerging Nations to ISAF?
• Which Appeals More to Youth
• Which is More Attractive To The Media & spectators?
• Which is Easier & Cheaper To Transport
• Which is the Least Expensive To Buy?
• Which offers the More Possible Olympic Formats?
• Which Requires The Least Infrastructure?
• Which do you see On Almost Any Beach In The World?

The Answers To The Questions are OBVIOUS…

Select BOTH Windsurfing & Kiteboarding For the 2016 Olympic Games !

Challenge #1

To Boost The Number of Countries Taking Part in The Olympic Sailing Q System Far Beyond The Current Target of 75.

Strategy:

Choose equipment that is

• Easy to sail
• Media friendly
• Inexpensive to buy
• Manufacturer Controlled
• The least expensive to campaign
• Offer the widest choice of disciplines as possible
• Predominantly single handed to attract the maximum number of emerging nations

AND most important of all

• Attractive to young people who are NOT currently sailing

Solution:

The following events as defined in Regulation # 18.2.1 are the most popular and cover the very basic disciplines of sailing.

• Centreboard Boat - Single handed
• Centreboard Boat - Double handed
• Multihull
• Windsurfing
• KiteBoarding

Notes:

The International Olympic Committee requires that…
• “Selected events are distinctly different”
• “Weight category events should not be allowed, except for the combat sports and for weightlifting”
• “The boats should be as cheap and as universally widespread as possible.”

Select Events That Have Youth & Media Appeal For 2016 !

Challenge #2


To Boost The Coverage of Sailing on TV & Engage The Viewer

Warning: Just because it's on TV does not mean the public is going to watch it.

Quote Goran Petersson
“If we cannot take the public to sailing, then we must take sailing to the public by using technology to deliver the story and LIVE commentary to tell it”

Quote Russell Coutts
“We have to appeal to the Facebook generation NOT the Flinstones generation”

Quote Rory Ramsden
“ When launching a blockbuster movie, Hollywood producers first build buzz in the market place by creating anticipation and excitement resulting in queues round the block before the doors open. There is no mystery to this process. Sailing must use it to engage its audience”

Strategy:

Develop a pro-active web to mobile marketing strategy for sailing using systems, technology and tactics that ISAF has taken a lead role in developing.

Equipment Solutions:

• Fast, Spectacular & Dynamic equipment which is colourful
• Put Large National Flags on sails
• Put seeding number on the sails for the cameras to see

Technology Solutions:

• LIVE video from the Race Course including the use of UAV helicams
• Tracking of all boats
• High Definition Video News highlights for daily global distribution
• Dynamic on-line scoring system
• Mega Screen on the shore

Story Telling Solutions

• Ustream LIVE breakfast show
• LIVE Commentary on the Water
• Show on the main stage with presenter & interviews with top sailors

Smart Phone Notes:

• 100m people are actively using Facebook from their mobile devices every month which is 25% of all Facebook users.
• 4.5m Apple Ipads sold in the last quarter (15m by the year end)
• 12m Apple Iphones sold in the last quarter ahead by 1.5m on estimates
• The number of smart phones in the US is set to pass standard mobiles by 2011
• 54.7 million Smart phones shipped in the Q1 of 2010, up 56.7% over Q1 in 2009

Sailing's Audience, Today's Youth, is on The Web & On The Move

Select Events That Have Youth AND Media Appeal For 2016 !

Challenge #3

Select Windsurfing AND Kiteboarding For The 2016 Olympic Regatta Because They Are Two Distinct & Different Events That Will Both Attract Youth & Media Coverage

If you ask a passer by on a beach, whether kiteboarding is the same as windsurfing, he would not understand the question...

The differences are so obvious that the question is obsolete.


However, they both meet the IOC and the ISAF Olympic Commissionʼs requirements for Olympic events and will together make the sport of sailing relevant to the young audience that ISAF must attract if sailing is to survive as an Olympic Sport

Physical Differences

Windsurf Boards
Kiteboard
Have a Mast
NO Mast
Swivel-mounted Sail
Kite on lines
Hand Held Boom
Bar and Control Lines
Floats when not moving
Sinks when not moving
Centreboard
NO Centreboard
ONE Fin
MULTIPLE Fins


ISAF Regulations treat Windsurfing and Kiteboarding differently

• Do these disciplines use the same rules? – NO
Windsurfing and Kiteboarding have different versions of the RRS

• Are they treated the same within the 'Definitions'- NO
"boat shall include sailboard, windsurfer, kiteboard, and other sailing device."

• Do the ISAF Regulations consider windsurfing and kiteboarding to be the same – NO
Reg 15.27 – There is NO board sports Committee...

It is the “ISAF Windsurfing & Kiteboarding Committee”. Two different disciplines

Reg 18.2.1 – States the different disciplines within sailing when referring to the "Approval of World Championships" - minimum levels defined for 5 "class" groups- Centreboard Boats; Keel boat, Multihull, Windsurfer, Kiteboard.

Reg 20 -Advertising Code – includes different regulations for boats, windsurfer (sailboard) and kiteboard.

Reg 17.4 - ISAF Event Youth Championship - boy and girl Windsurfer

Select Events That Have Youth AND Media Appeal For 2016 !

Select BOTH Kiteboarding and Windsurfing for the 2016 Olympic Games !

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